Fashion & Luxury

In the fashion and luxury goods sector, a brand is far more than a name or logo - it is a strategic business asset. Its value is built over years through product quality, distinctive design, carefully curated image, consumer trust and consistent communication. Protecting that value requires not only strong intellectual property expertise, but also a clear understanding of the commercial realities of the premium and luxury market.

We advise manufacturers, brand owners, designers, distributors, retailers and e-commerce businesses on the legal issues that shape, protect and enhance brand value. Our support covers the full brand lifecycle from creating and securing IP portfolios, through sales network development and international expansion, to enforcing rights against infringers and protecting reputation in the market.

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Our experience spans global luxury brands as well as fast-growing companies in the fashion, beauty, lifestyle and premium consumer goods sectors. We understand the pace, visibility and commercial sensitivity of these markets, and provide practical legal advice aligned with our clients’ business objectives.

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How we support clients

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We provide strategic and day-to-day legal support in particular in relation to:
  • building, protecting and managing trademark portfolios in Poland and internationally,
  • protecting industrial designs, product designs and distinctive visual elements,
  • combating counterfeiting, lookalikes and grey-market activity,
  • protecting brands online, across social media, marketplaces and e-commerce platforms,
  • monitoring and enforcing intellectual property rights across multiple jurisdictions,
  • handling disputes involving trademarks, industrial designs, copyright and unfair competition,
  • protecting brand reputation, image and personal rights,
  • drafting and negotiating licence, distribution, franchise, influencer and brand ambassador agreements,
  • advising on advertising, promotions, campaigns and marketing communications,
  • supporting M&A transactions involving brands, IP portfolios and other intangible assets.

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Anti-counterfeiting and brand enforcement

Counterfeiting remains one of the most serious threats to fashion and luxury brands, affecting not only revenue but also brand equity, consumer confidence and market positioning. We design and coordinate comprehensive anti-counterfeiting and enforcement programmes, working with customs authorities, law enforcement agencies, online marketplaces and foreign counsel. We help clients respond effectively to infringements across both physical and digital channels.

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International reach, sector-focused advice

Fashion and luxury brands operate in a highly international, fast-moving and reputation-sensitive environment. Drawing on extensive experience in cross-border matters and cooperation with trusted law firms around the world, we help clients develop coherent protection and enforcement strategies in key markets.

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By combining expertise in intellectual property, competition law, e-commerce, advertising and consumer protection, we deliver integrated legal advice tailored to the expectations of sophisticated brands and the realities of modern consumer markets.

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Protecting the value, reputation and identity of distinctive brands

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Why us?
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In our work, we emphasize efficiency, transparency, and proper communication.

We understand that we are entrusted with managing strategic projects and are always available. We strive not only to answer questions but also to address the real business needs of our clients.

SK&S lawyers are recommended in national and international rankings (Legal 500, Chambers & Partners, IFLR 1000).